Guides
How search engines and AI assistants read websites, and what to change on yours. Every guide is written to be acted on today, with the checks Rankwell runs for you.
Latest, technical seo
Canonical tags and duplicate content
How rel=canonical works, when to use it instead of a redirect or noindex, and the canonical mistakes that quietly drop pages out of Google.
Read the guide, 5 min
- AI search3 October 2026
How pages get picked for Google's AI Overviews
What Google has said about which pages AI Overviews link to, the controls you have over snippets, and what is guesswork dressed up as advice.
5 min read
- Technical SEO3 October 2026
What to put in robots.txt, and what not to
How robots.txt rules are read, a safe example to start from, and the few lines that quietly hide a whole site from search.
5 min read
- AI search3 October 2026
What llms.txt is, and whether your site needs one
What goes in an llms.txt file, a real example, who actually reads it today, and why it is worth ten minutes but not a strategy.
5 min read
- Technical SEO3 October 2026
Why Google is not indexing your page
What each Search Console indexing status means, including crawled and discovered but not indexed, and what to change for each one.
5 min read
- Technical SEO3 October 2026
XML sitemaps: how to build and submit one
What belongs in an XML sitemap, the size limits, when to split it with a sitemap index, honest lastmod dates, and how to submit it to Google.
4 min read
- AI search17 September 2026
AI search readiness: the complete guide
What ChatGPT search, Perplexity, Claude and Google's AI Overviews need from your site before they can cite it, and how to check each one.
3 min read
- Technical SEO17 September 2026
Core Web Vitals, explained without the jargon
What Google measures, what counts as good, which fixes actually move the numbers, and why your test score can disagree with real visitors.
3 min read
- Technical SEO17 September 2026
Clearing broken links and redirect chains
Why dead links and long redirect paths quietly cost you rankings, how to find every one on your site, and the right fix for each case.
2 min read
- AI search17 September 2026
How to get cited by AI assistants
What decides which pages an AI assistant quotes, what you can influence, and how to measure whether any of it worked.
3 min read
- SEO basics17 September 2026
How search engines actually find your pages
Crawling, indexing and ranking explained in plain language, so you can tell which of the three is the reason your page is missing.
3 min read
- Technical SEO17 September 2026
Internal links, the free ranking factor
How the links between your own pages decide what gets crawled and what ranks, and how to find the pages nothing points to.
2 min read
- Content and keywords17 September 2026
Keyword research that starts with intent
How to turn one topic into a list of real searches, sort them by what the searcher wants, and decide which pages to write first.
3 min read
- Technical SEO17 September 2026
Keeping rankings through a migration
The checklist for moving a site to a new design, platform or domain without losing the traffic you spent years earning.
3 min read
- SEO basics17 September 2026
The SEO checklist for a new website
Ten things to get right before you worry about anything else, in the order that matters, with how to check each one on your own site.
3 min read
- Content and keywords17 September 2026
SEO for Tunisia and Arabic-speaking markets
Language choices, French and Arabic searches, local signals and the practical details that decide whether a North African site gets found.
2 min read
- AI search17 September 2026
Should you block AI crawlers?
The trade-off between training and citation, what each crawler actually does, and a decision you can defend either way.
3 min read
- AI search17 September 2026
Structured data for rich results and AI answers
Which schema types are worth adding, what each one earns you, and how to add them without breaking anything.
3 min read
- Technical SEO17 September 2026
How to run a technical SEO audit, step by step
The checks worth running on any site, in the order that finds the biggest problems first, and what each result actually means.
3 min read
- Content and keywords17 September 2026
Titles and descriptions that earn clicks
How to write the two pieces of text that decide whether anyone visits your page, with lengths, patterns and the mistakes that repeat across whole sites.
2 min read
- Content and keywords17 September 2026
Writing pages that answer the search
A practical way to plan a page: what to promise, how to structure it, how long it should be, and how to keep it worth ranking.
3 min read