Technical SEO guides
Crawling, indexing, redirects, internal links and speed: the plumbing that decides whether your pages can be found, and how to check each part yourself.
- Technical SEO3 October 2026
Canonical tags and duplicate content
How rel=canonical works, when to use it instead of a redirect or noindex, and the canonical mistakes that quietly drop pages out of Google.
5 min read
- Technical SEO3 October 2026
What to put in robots.txt, and what not to
How robots.txt rules are read, a safe example to start from, and the few lines that quietly hide a whole site from search.
5 min read
- Technical SEO3 October 2026
Why Google is not indexing your page
What each Search Console indexing status means, including crawled and discovered but not indexed, and what to change for each one.
5 min read
- Technical SEO3 October 2026
XML sitemaps: how to build and submit one
What belongs in an XML sitemap, the size limits, when to split it with a sitemap index, honest lastmod dates, and how to submit it to Google.
4 min read
- Technical SEO17 September 2026
Core Web Vitals, explained without the jargon
What Google measures, what counts as good, which fixes actually move the numbers, and why your test score can disagree with real visitors.
3 min read
- Technical SEO17 September 2026
Clearing broken links and redirect chains
Why dead links and long redirect paths quietly cost you rankings, how to find every one on your site, and the right fix for each case.
2 min read
- Technical SEO17 September 2026
Internal links, the free ranking factor
How the links between your own pages decide what gets crawled and what ranks, and how to find the pages nothing points to.
2 min read
- Technical SEO17 September 2026
Keeping rankings through a migration
The checklist for moving a site to a new design, platform or domain without losing the traffic you spent years earning.
3 min read
- Technical SEO17 September 2026
How to run a technical SEO audit, step by step
The checks worth running on any site, in the order that finds the biggest problems first, and what each result actually means.
3 min read